The thing I want to get to is this notion of getting better and improving what you do and, and really drill down on that because I think most of my listeners are interested in that right. I mean, it’s not just a question of being able to handle your stuff. It’s a question of getting better at work. It’s a question of getting better at our tasks.
It’s about making more money and being more effective in the world. And creating more value and all these exciting things.
And I also want to motivate some inquiry into how how do I go about motivate some, you know, hey, I need to be constantly improving on this front. And if I want to get better results, I got to be a better worker. And how do I do that? So I think there’s two primary choices. So we’ll assume that we’ve already asked the boss.
Two (or three) paths to improvement
One is MBA (I think this is the ‘big business’/‘promotion’ path)
Two is producing more value or use less time/attention (I think this is the entrepreneurial path)
This is work ON your job, rather than AT your job
So, work to use less time/attention on what you’re already doing
How does having ‘free’ time help me be successful – three possibilities
Using the ‘extra’ time – spending spare time in client acquisition
Using the ‘extra’ time – more value per customer
Using the ‘extra’ time – raise your prices
How do you decide – it starts with awareness of options
The new mindset
Evaluating options – what do we actually mean by ‘getting better’
The new mindset – four ways to improve
More knowledge, more specialization – MBA path
First flavor – technical specialization
Second flavor – tightening your niche
Look at a model that makes sense for you. What do specialists actually do in your field?
I’m not sure specialization – like medical, CPAs, lawyers – works everywhere
Creating more widgets
Raising prices
Looking at the numbers when raising prices –
we’ve got 10 customers producing $1,000 a month in revenue. So that’s 10,000 a month. We asked for a 10% price increase, and we get it from nine of our 10 customers and the 10th customer goes away. So now we’ve got nine customers and we’re making $1,100 off of each one – that’s $9900 per month – we’ve lost $100 a month rather than having lost $1,000 a month. So that’s that’s how the math works. If you can get a high conversion rate, you don’t lose the whole $1,000 because you do get your price increase on some of your other customers.
Don’t sleep on simply saving time – that’s a good reason
Summary of this section (ways to get ‘better’)
Recap so far #1 – promotion/certification
Recap so far #2 – niche / raise value per customer
Recap so far #3 – more throughput
Recap so far #4 – harvesting time for other pursuits
Make sure you know your path from the above options
Results
Work ‘athletics’
How can you be more athletic?
Twofold result – 1) more balls and 2) more practice
Knowledge work athletics – task and attention management (first among others)
Think about how you produce
Example – this podcast: Could I shorten it
Look at your own workflow
results, visibility, more instances of production
Outgrowth of getting better = more confidence about doing it
The result is more done in less time
Tools
What are some tools
A few low hanging fruit – keyboard, operating system and other software, communication & public speaking
Tool #1 – categorization of ‘what does getting better mean’
Tool #2 – think about ‘specialization’ vs ‘niche’
Tool #3 – think about collecting more value per instance of delivery (raise your prices)
Tool #4 – look at your process to produce more deliveries
Taking less attention per instance of production
Analyze the ‘mystical’ process
Create a process and begin to understand
Don’t overlook the simple stuff (software, automation)
Attention compass
Spend time thinking through your definition of better, using the examples above. Consider what your own approach might be, don’t just default to getting more certification/education. That may not work well in your business and it’s an expensive experiment.
Think about getting better in process-oriented ways. Ways that save you time, increase your output, or improve your value proposition.
If you need help understanding why to postpone work and how to do it well, hit us up at dobusyright.com/tickler-file for a free download about the best way to manage reminders and postponed work.